Word: miltonic
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
...Daniel Milton Pearce, Ripley, Tennessee--Ripley High School...
...Jack Milton Peterson, Portland, Oregon--Parkrose High School...
...MILTON H. DAXE...
...general advertising Philip Morris merely uses round phrases such as "Doctors have agreed that Philip Morris is less irritating to the throat." This sort of talk would presumably have made little impression in a world full of cigaret claims had not Philip Morris' smart advertising agent Milton Biow had a brain wave. He remembered an old Philip Morris slogan, "Call for Philip Morris," and hired a shrill-voiced dwarf named John Roventini to chant it on the radio...
...company's payroll for life at about $20,000 a year, including the cost of an automobile and other perquisites furnished him. And with an advertising expenditure vastly smaller than its competitors Philip Morris has for five years had the fastest growth of them all. This, Milton Biow lays to the fact that Philip Morris has stuck to one theme and one slogan without switching from one idea to another every few months as do many others. At any rate Philip Morris spent only $908,497 for advertising (exclusive of radio talent) in 1937 as compared with...