Word: miltons
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...chocolate company that Milton S. Hershey founded 61 years ago is the only major U.S. corporation that does not advertise. It got into the business on the ground floor, rode up through the years, prospered so well that its sales in 1963 reached $203 million. At no time have Hershey executives claimed to be dogmatic about advertising. "We've never been against it," says one. "We've always said it was a tool we would use when the need arose." Last week the need seemed to have arisen...
After hearing Milton Friedman tell how the daily newspaper at the University of California had refused even to publish an announcement of his recent visit there, we were delighted to find the CRIMSON featuring an article on his appearance at Harvard last week...
...Milton Friedman, professor of economics at the University of Chicago and bogeyman of Ec 1, last night defended the "free-market principles" of "unanimity without conformity" against encroachments by the "coercive mechanism" of "the political method...
...dreamed up the idea of getting slum residents to dump their garbage on the steps of Brooklyn's Borough Hall. Also involved was Brooklyn Negro Minister Milton A. Galamison, 41, who tried to paralyze the New York City school system with two boycotts early this year...
...Lever Bros., where it's in to give brief, breezy names to executives as well as products (All, Lux, Vim, Wisk, Spry), Milton C. Mumford is addressed by colleagues and referred to in company publications merely as "Milt." Along with the little names, however, go big titles: Mumford, 51, has been president and chief executive of Unilever's U.S. arm since 1959; last week he became chairman as well, succeeding retired William H. Burkhart. Illinois-born and educated (University of Illinois '35), Mumford came to soapmaking Lever Bros., ten years ago from towelmaking Fieldcrest Mills. As president...