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...making television advertisements themselves just another form of entertainment—advertainment, if you will. Lazy creatures that we are, even the most TiVO-savvy viewer would obligingly sit through the sponsor’s spots if they were interesting enough. From the earliest days of television, when Milton Berle sold Texaco gas in drag, advertising has been a form of entertainment; now it just needs to get better...

Author: By Michelle Kung, | Title: That’s Advertainment | 8/9/2002 | See Source »

...went on from there to incessantly read Shakespeare and Milton and Wallace Stevens and indeed almost all imaginative literature, so by the time I was about 15, I had exhausted the Melrose branch. At 16 or so, I started in the main library at 42nd Street, making a valiant attempt to read out the New York Public Library. But then at 17 I went off to Cornell and spent four years there reading through the Cornell library. I got to Yale as a graduate student at 21, and now I have been here 50 consecutive years. I have been reading...

Author: /time Magazine | Title: Turning Point: Magic Words | 7/22/2002 | See Source »

...spirit of fair play to cowboy Jody Brown and his endangered breed, let's entertain two arguments in favor of eating meat. One is that it made us human. "We would never have evolved as large, socially active hominids if we hadn't turned to meat," says Katharine Milton, an anthropologist at the University of California, Berkeley. The vegetarian primates (orangutans and gorillas) are less social than the more omnivorous chimpanzees, possibly because collecting and consuming all that forage takes so darned much time. The early hominids took a bold leap: 2.5 million years ago, they were cracking animal bones...

Author: /time Magazine | Title: Should We All Be Vegetarians? | 7/15/2002 | See Source »

Just as important, they knew why they were eating it. In Milton's elegant phrase, "Solving dietary problems with your head is the trajectory of the primate order." Hominids grew big on meat, and smart on that lovely brain-feeder, glucose, which they got from fruit, roots and tubers. This diet of meat and glucose gave early man energy to burn--or rather, energy to play house, to sing and socialize, to make culture, art, war. And finally, about 10,000 years ago, to master agriculture and trade--which provided the sophisticated system that modern humans...

Author: /time Magazine | Title: Should We All Be Vegetarians? | 7/15/2002 | See Source »

...monetary policy of the European Central Bank, while suitable for Ireland, is completely inappropriate for Germany." Milton Friedman, U.S. economist, predicting that the euro zone will fall apart

Author: /time Magazine | Title: Going from Green to Red | 7/14/2002 | See Source »

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