Word: miltown
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Dates: during 1950-1959
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...film clip" from a Brief Encounter-styled British movie entitled The Heart Is a Desperate Delicatessen; a monologue in which Producer "Boris Ishtar" rages at his star, "Rock Quarry," for failing to hit the big scandal magazines with the "slight perversions" suburbia currently demands ("I am spitting my Miltown...
...tranki rage struck Japan with typhoon force in the fall of 1956, when the U.S.'s Lederle Laboratories joined Takeda Pharmaceutical in a fifty-fifty deal to set up Lederle Ltd. as an outlet for meprobamate (best known in the U.S. by its original brand name, Miltown). But no patent claim had been filed, and the vacuum was quickly filled by Japan's highly competitive drugmakers-concentrated on a narrow street called Doshomachi in Osaka, around a shrine of Yakusoshin (an ancient god of drugs). By December, Daiichi Seiyaku was on the market with its own brand...
There are already 15 brand names under which meprobamate is being sold, with applications pending for 65 more. Atraxin leads the field with 1957 sales of $1,250,000; next comes Harmonin, then Equanil; the old original Miltown is fourth. It is priced at ten tablets for 83 ?; most home-grown Japanese brands are twelve tablets for 56?, but they are only half as potent. Osaka manufacturers have tried to convince consumers that "because Japanese are smaller and weigh less than Westerners, they need only a half-size tranki." Then, working both sides of the street, they blandly urge buyers...
Certainly he offers no evidence that organized mental health programs reduce the number of emotional disturbances, cut the sale of benzedrine and Miltown, bring achievement test scores closer to aptitude scores, improve collegewide grades, or raise the intellectual tone of academic institutions. The friends of psychiatry can well argue that such programs have never had enough support to achieve such comprehensive results. They justify their program by referring to the help they have given individual patients. But faith healers, religious missionaries, and Norman Vincent Peale, Inc. have had as many individual cures as the psychiatrists, a fact which should give...
...There is danger in the carefree use of the most popular "happiness pill," meprobamate (trade-named Miltown and Equanil), warned the A.M.A.'s Council on Drugs. Side effects, including allergic reactions, shaking chills and fever, have been reported; the drug should be used under medical supervision, with the same care as other tranquilizers...