Word: miltown
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Dates: during 1960-1969
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When meprobamate, best known by one of its trade names as Miltown, hit the tranquilizer market in 1955, it became a runaway bestseller because it seemed to do its work with a minimum of undesirable side effects. Now, Miltown (also marketed as Equanil) is in for a letdown. It is dropped from the U.S. Pharmacopeia new edition, which becomes effective Sept...
Matt Jones is a run-of-the-Miltown adman who lives in a suburb of New York's Westchester County, where the only certainties are debt and taxes. Peaceable Lane is a newly planted colony of middle-class status creepers whose houses cost $30,000. "You can get some pretty odd ones at those prices," says a big-rich snob from nearby Grassy Tor, but Peaceable Lane's eleven families, ranging from doctors and lawyers to a union vice president and a radio commentator, are not notably odd. Matt and his neighbors are a standoffish, power-mower elite...
...long enough to allow complicated scene shifts. When he is not pounding the piano, Loewe fingers a piece of jade it once belonged to an Oriental potentate who said his beloved had always kept it as close as possible to her which serves Fritz as a sort of mineral Miltown...
...turning to the press, he said, because speed was essential to warn of the danger. The drug he had been using: methaminodia-zepoxide, trade-named Librium, recently marketed with much fanfare by New Jersey's Roche Laboratories (TIME, March 7) and now giving hot competition to meprobamate (Equanil, Miltown). The maker's claim: Librium acts by allaying rage and anxiety reactions without causing drowsiness or depressing mental activity...
...took it occasionally and 16% used it regularly. Winick found that often there was "positive social pressure" on jazz players to use drugs, cited one band in which only one member did not smoke "pot"-and he was called an addict by the narcotics users because he took Miltown. Among the "benefits" the users feel they get from dope: 1) "contact high," a sort of group excitement; 2) release from personal problems; and 3) a physical boost on road trips when they pull into a town after an all-day bus ride and have to play all evening. Said...