Word: miltowns
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...Error in Miltown...
...makers of tranquilizers had reason to down a few pills themselves last week. In a Manhattan federal court, the U.S. Justice Department charged that two of them had conspired to monopolize the $40 million-a-year market for meprobamate, better known as Miltown or Equanil. The defendants: Carter Products, Inc., recent loser in a 17-year struggle with the FTC to preserve the "Liver" in Carter's Little Liver Pills, and giant (1959 sales: $450 million) American Home Products, which sells 90 household products, from Chef Boy-Ar-Dee ravioli to Anacin and Preparation H (for hemorrhoids). Trustbusters charged...
Some support for the charges came last week from Washington, where Senator Kefauver's antimonopoly subcommittee probed into the high price of tranquilizers -which cost up to six times as much in the U.S. as in foreign countries. One Miltown tablet costs only .7? to make, testified Carter President Henry Hoyt, but it sells to druggists for 3.3? and retails for about a dime. Why the wide spread? Into every pill, replied Hoyt, Carter figures research costs of .4?, promotion costs of 1?, profit of 1.2?. As for promotion, Carter has a blue-ribbon mailing list...
...Greek word for body. Last week, in a Manhattan skyscraper, Dr. Frank Berger, research director of New Jersey's Wallace Laboratories, announced that his firm was beginning to market a new wonder drug-comparable, he hoped, in its effects on the body, to his earlier discovery, meprobamate (Miltown, Equanil), in its effects on the mind. The new tablet is a powerful muscle relaxant with some unusual painkilling qualities. Tried on more than 1,400 patients for almost two years, it has proved effective for many kinds of pain in the muscles and around joints-charley horse, tennis elbow, stiff...
Another story was Cavalleria, in a kind of performance that would have done well in a provincial Italian opera house. Dimitri Mitropoulos, when he was not drowning out the singers with his orchestra, conducted as if afflicted by an overdose of Miltown. Soprano Zinka Milanov found her still-beautiful voice crumbling around the edges. Allowances are customarily made for inept acting in prima donnas, but Diva Milanov plunged beyond the point of tolerance as she flung herself about the stage clutching her ample midriff. She provided a fine argument for bringing back Callas at all costs...