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...tranki rage struck Japan with typhoon force in the fall of 1956, when the U.S.'s Lederle Laboratories joined Takeda Pharmaceutical in a fifty-fifty deal to set up Lederle Ltd. as an outlet for meprobamate (best known in the U.S. by its original brand name, Miltown). But no patent claim had been filed, and the vacuum was quickly filled by Japan's highly competitive drugmakers-concentrated on a narrow street called Doshomachi in Osaka, around a shrine of Yakusoshin (an ancient god of drugs). By December, Daiichi Seiyaku was on the market with its own brand...

Author: /time Magazine | Title: Medicine: Honorable Tranki | 2/17/1958 | See Source »

Certainly he offers no evidence that organized mental health programs reduce the number of emotional disturbances, cut the sale of benzedrine and Miltown, bring achievement test scores closer to aptitude scores, improve collegewide grades, or raise the intellectual tone of academic institutions. The friends of psychiatry can well argue that such programs have never had enough support to achieve such comprehensive results. They justify their program by referring to the help they have given individual patients. But faith healers, religious missionaries, and Norman Vincent Peale, Inc. have had as many individual cures as the psychiatrists, a fact which should give...

Author: By Christopher Jencks, | Title: Farnsworth Eulogizes Mental Health Movement, But Suggests Nothing New | 12/14/1957 | See Source »

...There is danger in the carefree use of the most popular "happiness pill," meprobamate (trade-named Miltown and Equanil), warned the A.M.A.'s Council on Drugs. Side effects, including allergic reactions, shaking chills and fever, have been reported; the drug should be used under medical supervision, with the same care as other tranquilizers...

Author: /time Magazine | Title: Medicine: Capsules, Jul. 29, 1957 | 7/29/1957 | See Source »

...wrote the article in your June 3 issue headed "Miltown? No Martinis!"? The bird who pecked out another story in the People section concerning the search in the Library of Congress for an old song wanted by a Congressman? The Library of Congress system bears about the same resemblance to the Dewey decimal system as I'd Rather Be a Lobster Than a Wise Guy bears to Beethoven's Ninth Symphony. Two institutions as holy as the Library of Congress and the Martini are not laughing matters...

Author: /time Magazine | Title: Letters, Jun. 24, 1957 | 6/24/1957 | See Source »

...Revolving Incentive Fund. And the rapacious golf pro, who year after year keeps promising his customers that their game will improve, is in a sense the guardian of the American dream. At Happy Knoll, a bit of snobbism is not only the opium of the Mrs. but the Miltown of both sexes ("How many Cadillacs are there at Hard Hollow? Two. How many at Happy Knoll? Eight on a summer's weekday and often twenty of a Saturday...

Author: /time Magazine | Title: Books: The American's Castle | 6/10/1957 | See Source »

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