Word: mimeograph
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Dates: during 1970-1979
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Psychic Return. One of the siren songs of newsletter publishing is the shoestring startup cost-typically $10,000, v. 50 to 100 times that much to start a magazine. "All you need is a typewriter, a mimeograph machine and an idea," says Ken Galloway, who founded Capitol Publications in Washington, D.C., eleven years ago with $750 in his pocket; today the firm publishes 19 letters, has a staff of 45 and grosses $2.5 million. Once established, overhead is low and profits are high. For the editors, there are less tangible rewards, like virtually complete freedom of expression. "The psychic return...
FIRST THING IS you see the posters up, typically pretentious Harvard posters printed on fine paper with black serif letters--you just know the University wouldn't mimeograph its announcements--telling the time of the contest and when and where you have to bring a copy of your selection beforehand. Fine. You pick your selection, make sure it's under five minutes, then type up a copy to bring over to the Loeb. I picked out something from Shooting an Elephant by George Orwell that I read in tutorial last year and was real gripping because it tells the story...
First results were positive. Graphically, the magazine shed its basement-mimeograph image. According to Mark J. Saylor '76, who succeeded Mendelson as editor, "Rick had an abiding faith in professionals--that first issue was designed by a student at the Design School (Scott Reid and Associates)--and the cover was drawn by a professional artist in Los Angeles who still does our cover." There were three times as many photographs and illustrations as in the previous issue, and a sharp new logo took its place on a stiff-paper color-coded cover...
This bilious tirade would not be worth a moment's thought if it had come off a mimeograph machine in some dank cellar. Instead, The Camp of the Saints arrives trailing clouds of praise from French savants, including Dramatist Jean Anouilh ("A haunting book of ir resistible force and calm logic"), with the imprint of a respected U.S. publisher and a teasing pre-publication ad campaign ("The end of the white world is near"). Before the book is called "courageous" or "provocative," a small distinction should be made. The portrait of racial enmity is one matter. The exacerbation...
...formalized pursuit of recreation and friendship should not be condemned. Harvard is a notice-board city, where a mimeograph machine and a meeting are the two best avenues of communication. A woman who works to finance her husband's education is not likely to be doing fascinating comrade-producing work. A community that has a two-years-or-till-the-Ph.D.-is-done significance is not a true community at all. She, more than any, needs to reap the benefits of the meeting and the mimeo...