Word: minded
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...soon to know." So much for Sarkozy's swagger in insisting on major revision to aspects of the 1944 Bretton Woods treaty."Europe wants it," he said. "Europe demands it. Europe will get it." But observers suggest what emerges may not be exactly what Europe had in mind...
...experiment is quintessential Lindstrom. The author, who spends 300 days a year on the road, teaching major companies how to market their brands, has an original, inquisitive mind. His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands and products. Lindstrom conducted a three-year, $7 million neuromarketing study (sponsored by GlaxoSmithKline and Bertelsmann, among others) that measured the brain activity of 2,000 volunteers from around the world. Some of the results confirmed marketing-industry hunches; others flew in the face of conventional wisdom. A few findings from the well-traveled savant...
...they give the lie to "regular" Americanness, to the assumptions about what a female or a black candidate must be like. They remind us by their presence that "average" is anything but, that no one has a monopoly on reality. Our pundits should keep that in mind too. It would be--dare I say it?--the pro-American thing...
...with difficulty. Each state has its own laws about how the three steps of foreclosure--default notice, court judgment and sheriff's sale--are made public, and those rules weren't necessarily written with data aggregation in mind. This summer, Dallas County, Texas, started posting records online, but before that, the only way to get information on foreclosures had been to march down to the courthouse and scan the corkboard where filings were posted. Even that was hit-or-miss--people often ripped down the paper postings instead of jotting down the addresses...
...Mind over Political Matter...