Word: mindful
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...aisle just about siphons you into the museum. But the high expanses of bare white wall, a Modernist fetish, are a little bland. You wonder what might have been done in this space by Herzog and de Meuron, the designers of the Olympic Stadium in Beijing, who don't mind jolting their surfaces...
...m.p.h.? It's the fastest-closing window in the world." And the neighbor will say, "That's kind of cool." Well, it has nothing to do with the functionality of the car, but that's a rational argument he will make. The car company is phrasing it in his mind so he can justify the purchase. (See 10 things to buy during the recession...
...what else is hot in consumer psychology right now? Companies will start to play a mind game with consumers that is slightly different from what we've seen in the past. Some companies assume that the consumer doesn't have any money. But now they're learning that that's not the case. Consumers still do have money - at least many do - but the reason that they're not spending it is because they're afraid they may lose the money in the future...
...consumer who doesn't want to fall into temptation, but I see all these deals out there, what kind of mind games can I play to stop myself from spending money I really need? Number one: don't bring your credit card out to the mall. When you buy something with cash, it feels like it's much more expensive. And because of that, you actually start to say to yourself, "Hey, is this really worth it?" That's trick number one. Trick number two is related to dopamine and addiction. Take a distance to things...
...With that in mind, Nasheed announced a contingency plan late last year that titillated the foreign press. From its tourist revenues, the Maldives would set aside a chunk of money each year. It would combine that with aid from richer nations and the Commonwealth, and build a sovereign fund that could one day go toward purchasing new territory for the country's climate refugees in far bigger nations like India or Australia. "At the end of the day, we are talking about needing dry land," says Nasheed bluntly. "It is a myth to assume that humanity has always been stationed...