Word: mindful
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Waltz is more than simply a war movie; it's about memory, lost and regained, and how the mind copes with horrible things. "My mother and father were both Holocaust survivors," Folman says. "My mom talks about it always. My father never does. We all have our own strategies for dealing with tragedy." His strategy for over 20 years was to bottle it up. "I'd never heard my own story. It never left my mouth...
...Invite an editor to hold weekly meeting in my office. She declines. Never mind. One secret upside of the Walkstation: you enjoy long sedentary meetings...
Later that day: When I get home, I really feel as if I've done a day's labor. It's not just that my mind is weary. My whole body is. Very satisfying. Bonus: too tired to tidy...
Good advertising men are almost always mischiefmakers at heart, the sort who don't mind a little confrontation and who revel in a bit of controversy. And so Davis is wistful at the missed opportunities of the McCain campaign. "I made a list once, which no one will ever see, of all the reasons that my hands were tied on this campaign," he says. "And I've never had a list this long." One of his biggest struggles, Davis says, was to come up with negative spots against a historic, groundbreaking candidate without stepping on taboos...
Davis says that concern about race played a major role in the entire aesthetic of McCain's ads. The photographs of Obama that the ads used, for instance, which often showed Obama elongated and smiling, were carefully selected, he recalls. "We chose them with only one thing in mind, and that is to not make them bad pictures because bad pictures would be seen as racist," Davis says. "How many shots in their ads did they use a John McCain [photo] looking decent and smiling?" He says the campaign also agonized over the music in the ads, paying special care...