Word: mindlessly
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...Many of the suggestions in “Mindless Eating” aren’t feasible for college students who have less control over their eating environment than the general public. No matter how much using smaller plates and serving utensils may help us lose weight, most of us are stuck with the ones the dining hall provides...
...Wansink’s packaging of “Mindless Eating” reveals his grasp of how to take advantage of existing psychological tendencies and reading preferences in the general public...
...There is nothing wrong with being savvy in business, and “Mindless Eating” is only as well-packaged as any other commodity. On the cover (which has a matte white finish and medium blue font strikingly similar to that of “Blink”), “Ph.D.” is displayed prominently beside Wansink’s name, an appealing adjective that both validates “Mindless Eating” as a diet book and elevates the reader’s expectations...
...approach to books as yet another product to be marketed has its downside. In some ways, “Mindless Eating” is intellectual instant gratification, the literary equivalent to delicious but airy cotton candy. Though Wansink explores the possible implications of the studies for weight loss strategies, he never considers any of the greater implications...
...What does it mean that people are so extremely suggestible and malleable to outside influence? Or, perhaps more pertinently, what about the brands and companies that are using studies like those discussed in “Mindless Eating” to further their own aims? Such questions are pushed aside by the more accessible “Power of Three Checklist” and quizzes showing soup-personality correlations. Wansink never makes any pretensions to discussing the greater ideas and problems suggested by the research, but by the end of the book you wish...