Word: minds
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Dates: during 1990-1999
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Doyle said Menino's hasty implementation of the law suggests he does not have the interests of his constituents in mind...
Burnett's creativity was in stark contrast to that of some of his contemporaries, who built advertising companies around research and marketing expertise. Burnett forged his reputation around the idea that "share of market" could only be built on "share of mind," the capacity to stimulate consumers' basic desires and beliefs. To achieve this goal, Burnett moved beyond standard industry practice. Early ad schemes were based primarily on a foundation of carefully worded argument focused on the purported qualities of the product being sold. Images were mere decoration for the argument...
Evaluating Leo Burnett's contribution nearly 30 years after his death, one is of two minds. There is something both old-fashioned and timeless in the slightly homoerotic repertoire of corporate images he fathered. Born during the springtime of American consumer culture, when sales pitches were infused with an unfettered sense of optimism, a booming-voiced tiger like Tony and a benevolent Green Giant today come across as quaint throwbacks to the time when sugared breakfast cereals could still claim to provide an ideal start to the perfect day, and when mushy canned peas nestled alongside a piece...
...guided Burnett's practice remain prescient. His celebration of nonlinear advertising strategies, characterized by visual entreaties to the optical unconscious, continues to inform the strategies of adcult. In advertising copy, the conspicuous triumph of typography over text, of catchphrase over explanation, reflects Burnett's admonition that--to the public mind--visual form is more persuasive than carefully reasoned argument...
...When I would complain about the ambivalence, he'd grin and say, "Ohmae-san, it is the generation gap." A navy veteran, he returned from service to a Japanese economy that had been destroyed by the war, so for a long time he maintained a Japan-first frame of mind. His initial intentions were simply to make a contribution toward rebuilding his country from the ashes...