Word: mindsets
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Dates: during 2000-2009
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Warrior Mind Training is the brainchild of Ernst and two friends, who were teaching meditation and mind-training in California. In 2005, a Marine attended a class in San Diego and suggested expanding onto military bases. Ernst and her colleagues researched the military mindset, consulting with veterans who had practiced meditation on the battlefield and back home. She also delved into the science behind mind training to analyze how meditation tactics could help treat - and maybe even help prevent - post-traumatic stress disorder...
...Mindset List...
USAGE: "This year's Mindset List indicates that salsa has been more popular than ketchup for at least 18 years." --Morning News...
...what's going on here? In her paper, Wood hypothesizes that "changing circumstances may break habitual cues that favor old favorites and promote a more general 'change mindset' in the individual." You break up with your boring girlfriend, and suddenly you find that a lot of your old habits - Simpsons reruns after work, burritos from the same place every night, Sunday mornings in bed with the newspaper - feel too feeble for your emboldened new self. Or, as Wood writes - rather poetically for a marketing professor - "the familiar threads of everyday life stitch our habits into place." Unstitch the threads...
...educated woman, my project leader would no doubt find it far from “impossible” to keep to a schedule. But more importantly, she should also be able to perceive the other consequence that her mindset breeds: dependency...