Word: mindshareã
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Friday, Nov. 17 wasn’t about selling a videogame system. Not to Sony, and certainly not to Chairman and CEO Sir Howard Stringer, charged with revitalizing the corporation. Friday was about mindshare??€”the term used in the corporate world to describe how consumers think about a product. Friday was about media coverage of the hundreds of thousands that are so enamored with Sony’s hardware that they are willing to camp out on the pavement or even take a bullet for the chance to own one. If you don’t believe...
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