Word: mineralava
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...Mineralava Co., manufacturers of "beauty clay," hit upon a great advertising scheme. It despatched Rodolfo Valentino and wife to visit 88 cities and choose the true beauty from all beauties assembled at each place...
...favorite actors and actresses, Mary Pickford, Norma Talmadge, Constance Talmadge and Gloria Swanson gain the affections of both groups in that order. Then there is a difference of opinion. Douglas Fairbanks is, of course, the beau ideal of boyhood and Rodolph Mineralava Valentino, equally of course, the prince of girlish dreams...
Rodolph Valentino, subsidized by the company that manufactures Mineralava Beauty Clay and chaperoned by his wife, is touring the country " in search of the girl with the most radiant complexion...