Word: mini
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Dates: during 2000-2009
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Keri Russell saddles up for Into the West, a six-week mini-series starting June...
...years, British mini-series from venerable fiction have been packaged in the U.S. in a series called Masterpiece Theatre. Merchant-Ivory films, exhibiting the same good breeding and measured pacing, became known as Masterpiece Cinema. The epithet was derisive, but it carried an implicit acknowledgment that the noble lineage of stiff-upper literature was now wholly in the care of the boy from Bombay, the kid from Oregon and the Polish-German lady who'd married an Indian. Merchant, Ivory and Prawer Jhabvala were like the servants who'd been bequeathed a ducal castle just as its ramparts were crumbling...
...leading off the third inning with the Crimson down 9-3, Vance engineered a mini-comeback of his own. The 6’0, 180-pound rookie tagged a soaring double off the left-centerfield wall—just two feet short of a home run and above the 385-foot indicator—and later scored on a one-out Lance Salsgiver sacrifice...
...wonder some advertisers are turning off the tube. American Express has slashed the TV share of its ad budget from 80% a decade ago to less than 35%, replacing commercials, in part, with online mini-films. Pepsi recently relaunched Pepsi One without any TV advertising, which execs at the firm say wouldn't have been the case five years ago. Reebok has also shifted marketing dollars to new media, partly at the expense of the TV budget. "If you look at youth and how they consume media, TV is still an important part of the mix, but especially for young...
Auto fanatics, start your engines: the market for car-related accessories is suddenly revving up. Bentley is introducing the super-exclusive Breitling Mulliner Tourbillon watch. For the off-roader, Hummer has collaborated with TechnoMarine on the XS Magnum Square, complete with a tire-tread strap, left. And for Mini owners, who really have to pack light, Mandarina Duck has introduced a set of luggage designed to fit snugly in the compact trunk. --By Betsy Kroll