Word: mini
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Dates: during 2000-2009
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...going out and getting trashed. I stuck with my other freshman roommate, chilled with some of the girls across the hall, and laughed with the boys next door. We bounced bagels in the stairway, had random conversations till late in the night, and threw our own alcohol-free mini-dance parties, where we danced however we wanted and giggled about it afterward...
...want to spend that kind of cash on a pocket player. Less memory equals lower price; a 5-GB hard drive can store up to 2,500 songs, enough for many people, which is one reason the iPod mini is as popular as its big brother. That's also why the mini is attracting competition from devices such as the iRiver H10. (An iRiver ad campaign features headphone-wearing models biting into apples over the tag line SWEETER ONE.) The H10 is about the same size as the mini, has about the same storage capacity and likewise comes in designer...
Another iPod mini challenger is the Zen Micro, made by Singapore-based Creative Technology. Like the H10, the Zen Micro sports an FM radio and audio/voice recording. The unit has a solid feel, a sharp, white-backlit screen and an easy-to-understand menu rivaling Apple's famously user-friendly interface. At $250, the 6-GB version costs the same as a 6-GB iPod mini; it's also smaller, plays tunes in the Windows Media Audio format as well as MP3, and when you throw in the radio and recording features, it might be a better deal...
Apple, of course, isn't just resting on its market share while everyone else catches up. In February, the company announced price cuts for the iPod mini (to $199 for the 4-GB model) and the iPod photo. Meanwhile, the company that makes the microprocessor brains for the iPod started shipping a new chip last month that consumes less power--meaning that iPod's bugbear, its mediocre battery life, may soon be banished. Advantage, Apple. "There's a gap between understanding what users want and being able to provide it," says Susan Kevorkian, an analyst at market-research firm International...
THERE'S BEEN A MINI-BOOM OF NEW AMERICAN CONCERT HALLS. DO YOU HAVE A FAVORITE...