Word: mini
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Dates: during 2000-2009
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Although the Engineers went on a mini-streak of their own, the Crimson was able to hold off the MIT surge and escape with a 30-25 victory...
...Apple, of course, isn't just resting on its market share while everyone else catches up. Last month, the company announced price cuts for the iPod mini (to $199 for the 4-GB model) and the iPod photo. Meanwhile, the company that makes the microprocessor brains for the iPod started shipping a new chip last week that consumes less power?meaning that iPod's bugbear, its mediocre battery life, may soon be banished. Advantage Apple. "There's a gap between understanding what users want and being able to provide it," says Susan Kevorkian, a senior research analyst at market-research...
...want to spend that kind of cash on a pocket player. Less memory equals lower price; a 5-GB hard drive can store up to 2,500 songs, enough for many people, which is one reason the iPod mini is as popular as its big brother. That's also why the mini is attracting competition from devices such as the iRiver H10. (An iRiver ad campaign features headphone-wearing models biting into apples over the tagline SWEETER ONE.) The H10 is about the same size as the mini, has about the same storage capacity, and likewise comes in designer colors...
...Another iPod mini challenger is the Zen Micro, made by Singapore-based Creative Technology. Like the H10, the Zen Micro sports an FM radio and audio/voice recording. The unit has a solid feel, a sharp, white-backlit screen, and an easy-to-understand menu rivaling Apple's famously user-friendly interface. At $230, it's slightly cheaper than a 6-GB iPod mini; it's also smaller, plays tunes in the Windows Media Audio format as well as MP3, and when you throw in the radio and recording features, it might be a better deal...
...child of a Sri Lankan Tamil rebel leader, Maya Arulpragasam moved to London at age 12 and discovered hip-hop. Now 28, she has produced a mini-masterpiece that merges Jamaican dancehall patois and Missy Elliott's stuttering rhythm with a political viewpoint entirely her own. She's not so eloquent in her anger as Public Enemy or so tuneful as the Clash, but it's a pretty impressive neighborhood for a debut...