Word: minibread
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Zojirushi's study of Japanese homes, which are tiny, has led to innovation. A $190 minibread-making machine that produces loaves half the size of those made by standard bread machines has become a surprise hit in the U.S. Consumers say it helps avoid the problem of large loaves going stale. "We don't have to be No. 1," says Tatsu Yamasaki, vice president of sales for Zojirushi USA, of the company's occasionally offbeat, high-margin products. "We'd like to be the only...
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