Word: minicars
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Dates: during 1960-1969
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...like a stylized descendant of the Jeep. Not to be outdone, Westinghouse showed off a sleek "Lotus Europa" sports car. Ford had a streamlined "Lead Wedge" that has whirred across Utah's salt flats at 138 m.p.h. Two Japanese electric cars were on display along with a British minicar costing about $1,000 and already in production...
Couturier Yves Saint Laurent ordered a gold plated copper cast made of Model Veruschka's bosom, slipped it over a mannequin, and sent her down the runway; it was one way to top off a skirt. Courreges had a model roar up to the footlights in a minicar with a Plexiglas dome, and presented another wearing pingpong balls pasted on her oversized sunglasses. Cecil Beaton sketched. Lauren Bacall applauded. Katharine Hepburn hid out from photographers. Coco Chanel curled up on the salon stairway while her collection was shown and coolly surveyed the crush below. But then Chanel has been...
...year, 110,000 Japanese cars-more than twice as many as in 1967-went to American buyers. Now two more manufacturers have entered the U.S. market. Fuji Heavy Industries is offering its low-priced $1,300 Subaru, and Honda, already known for its motorcycles, is pushing a $1,400 minicar. A third manufacturer, Toyo Kogyo, expects to make its American debut later this year with a car equipped with twin rotary engines...
Ford, which has been studying the minicar market for just about a decade, took a long time to decide. In 1962, the company was ready to roll with a small car called the Cardinal, but withdrew it within a few months of production because of fears that the market would not then support a new line. By 1966, however, it was clear that U.S. compacts were losing considerable ground to imports. The Falcon, which reached a peak of 493,000 sales in 1961, was down to 163,000 that year-and to even less in 1967. At a meeting...
...hopes to have a prototype built next year, figures that because the car is designed to use existing auto components, it could be mass-produced at a cost of $1,600. HUD ultimately envisions an urban transportation concept under which commuters would pay a fee to join a vast minicar pool, get to and from work in cars kept at central lots, which during the working day would supply idle cars to other pool members...