Word: minicars
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Dates: during 1970-1979
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...Chevette, a hatchback "sub-subcompact" that is being built in the U.S. to compete in the same price ($3,000 to $3,500) and mileage (roughly 38 m.p.g. on the highway) class as Volkswagen's Rabbit. Ford last week announced that it would rush a minicar entry of its own Into production in Europe in time to reach the U.S. market in 1977. Chrysler plans to enter the mini field by 1980 with a front-wheel drive model, probably based on the car made by its French subsidiary, Simca...
American Motors plans to bring out this fall a new minicar, tentatively named the Pacer, that Chairman Roy D. Chapin Jr. describes as "clearly different, perhaps controversial." The car has a rounded rear end, lots of glass and may have front-wheel drive...
...blue denim society has not totally triumphed yet, however-and auto profits are benefiting because it has not. Enough status-conscious buyers remain to boost sales of luxury cars, such as Cadillacs and Imperials, to record levels. Even minicar purchasers, while shunning big-car prestige, are choosing comfort and convenience along with transportation. Although prices of stripped-down minicars cluster around $2,000, the average price of those sold is considerably higher because motorists are selecting fancy options. Roughly 81% of the cars sold today contain power steering; 63% have factory-built air conditioning; 58% come with vinyl tops...
...climbed 25%, automakers insist that sometimes they can make a satisfactory profit only by shifting operations overseas. Ford and Chrysler will manufacture engines and transmissions in Europe for their new small cars, then import the parts to be fitted into U.S.-assembled cars. All parts for G.M.'s minicar, the Vega, will be made at home, but company officials plan to have the Vega assembled partly by robots in place of union workers. The robots, called Unimates, are one-armed, computer-controlled machines that G.M. will program to do welding. G.M. executives think that a Vega assembled entirely...