Word: minicars
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Dates: during 1970-1979
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...University recognized this last week by making Harvard business school Graduate Caldwell an honorary doctor of laws. The citation sounded more like a Ford brochure: lauding Caldwell as an eloquent spokesman for the free enterprise system, it also stressed his success at selling Ford trucks and bringing the Fiesta minicar to market...
...last acts as president, Lutz announced that German Ford had earned a record $111 million profit in 1975. Ford's share of the German market is up to 14.9% (v. Opel's 17.9%), and it should rise further in the fall with introduction of the Fiesta, a minicar that will be made in Germany, Spain and Britain to compete with Volkswagen's Rabbit and similar cars (TIME, July 12). Though planning for the Fiesta was well advanced when Lutz joined Ford, the design incorporates some of his ideas...
...quite) pitched a no-hit game for the Red Sox on May 28, 1924. A fan as in fanatic, Michener further demonstrates the dread total recall of Jock Lit in reporting his meetings with everybody from Montreal Canadiens Goalie Ken Dryden to Fleurette Rigby, a four-year-old minicar racer...
...been able to reduce their labor force, by offering workers up to $6,000 to quit. All three companies are offering new and revamped models, and Ford is raising capacity from 980 to 1,500 cars a day at its Saarlouis plant to meet expected demand for the Fiesta minicar that will go on sale in the fall. Opel and Ford are now profitable again, and VW says that last year's loss will be far smaller than...
...Washington last week, General Motors unveiled the U.S. auto industry's newest challenge to fast-selling imports. GM's new minicar: the Chevette, a stripped-down, two-door hatchback driven by a four-cylinder engine and sticker-priced at $2,899 (a model with a back seat costs $3,098). According to GM, soon-to-be-released Environmental Protection Agency figures will show that the Chevette gets 28 to 30 miles per gallon in city driving and 39 to 40 m.p.g. on the highway...