Word: minicars
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...work, could conceivably become a hollow firm lacking the skills to build a car from start to finish. Ford imports its luxury Merkur from West Germany and intends to bring in other autos from Mexico, Australia, Brazil and Taiwan. Next year Ford plans to begin importing a minicar called the Festiva, which will be manufactured by Kia, the automaker's South Korean partner. Ford just missed winning another major ally when it failed two weeks ago in an estimated $2 billion bid to buy Italy's Alfa Romeo, the ailing manufacturer of sexy sports cars. Alfa's current owner, Italy...
...addition to incorporating the latest in high-tech gadgetry, the products shown by eleven Japanese auto companies placed great emphasis on fuel economy and efficient design. Engines remain small, and reinforced plastic is replacing metal. Minicar Maker Daihatsu displayed a runabout with a 60-cu.-in. diesel that boasts 87 m.p.g. at 37 m.p.h. An Isuzu engine had ceramic parts, a first step toward the full ceramic engine, which promises up to 50% more fuel economy, 30% more power, and requires no radiator...
From adolescence Sanjay had loved fast cars, and as a very young man he formed a company that developed an Indian minicar that he called the Maruti, after a Hindu wind god. The factory produced a few prototypes of the Maruti but never put it into full production. Sanjay's critics, who dismissed him as arrogant and ruthless, charged that he had received government licenses and financial backing through favoritism and chicanery. Later they blamed him for some of the worst excesses of Mrs. Gandhi's 1975-77 state of emergency, including the sterilization and slum-clearance campaigns...
...University recognized this last week by making Harvard business school Graduate Caldwell an honorary doctor of laws. The citation sounded more like a Ford brochure: lauding Caldwell as an eloquent spokesman for the free enterprise system, it also stressed his success at selling Ford trucks and bringing the Fiesta minicar to market...
...last acts as president, Lutz announced that German Ford had earned a record $111 million profit in 1975. Ford's share of the German market is up to 14.9% (v. Opel's 17.9%), and it should rise further in the fall with introduction of the Fiesta, a minicar that will be made in Germany, Spain and Britain to compete with Volkswagen's Rabbit and similar cars (TIME, July 12). Though planning for the Fiesta was well advanced when Lutz joined Ford, the design incorporates some of his ideas...