Word: miniconglom
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...drawing 5 million viewers every Friday evening. WSW has done more than make its natty 6-ft. 2-in. star the most popular figure on PBS since Sesame Street's Big Bird. It has also enabled him to parlay his blend of authority and irreverence into a one-man miniconglom-erate that has both a name (Rukeyser Enterprises, Inc.) and an income that may exceed $300,000 this year...
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