Word: minidiscs
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Dates: during 1990-1999
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...price. Writable (as opposed to read-only) CD technology has been available for years from companies like Philips, and the price of recorders, which until recently ranged from $1,000 to $1,200, has dropped as low as $700. Now Sony is aggressively marketing a minidisc recorder-player that sells for about $500. Blank minidiscs cost from $4 to $7 apiece--about half the price of the standard prerecorded...
Sony fired the first shot last October when it unleashed the MiniDisc player, a $750 gadget that plays or records music on a 2 1/2-in.-sq. disc. Philips returned the fire the next month with the digital-compact-cassette (DCC) player, a $799 home tape deck that can use a new type of digital cartridge as well as old-style cassettes. Now Sony is introducing yet another model: a $1,000 home MiniDisc player and recorder that will hit stores in April...
Sony, which introduced the first home-use CD player in 1982, is counting on its new minidisc to win over people who use standard cassette tapes. "The MiniDisc is designed to replace the analog cassette," says Michael Vitelli of Sony. The key is recordability. By making its MiniDiscs recordable, Sony reasoned, the company could ride the coattails of the CD explosion...
...recording industry has quickly responded by putting software onto the market. Major record labels such as Warner Bros., Atlantic and GRP, a leading jazz house, have produced about 600 DCC titles and 350 minidisc titles featuring such artists as Bon Jovi, Natalie Cole and R.E.M. By comparison, music buyers had only about 20 titles to choose from during the CD player's rookie year on the market...
That has helped spark an enthusiastic response among cutting-edge audiophiles. The Wiz, a New York City-based audio-products chain, reports brisk sales for its stock of both DCC and minidisc players. Sony says it will sell about 70,000 MiniDisc players...