Word: minimalart
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Dates: during 1960-1969
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...Lever, for instance, is 100 ordinary firebricks laid on the floor in a straight line. Sol Lewitt's No Title is a 6-ft.-sq. jungle gym of white painted wood (the idea is to look through the structure, not at it). But essentially the new minimalart movement announces that the engineers have now decided to make art their playground.* Much as the pop artists were recruited from the ranks of commercial and advertising artists, the basic-structure boys use the industrial-design field, work first with graph paper or blueprints, then hand the results over to machine shops...
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