Word: minimall
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Paper is everywhere. Manila folders burst out of shelves in the publicity hallway, overflowing with press releases and reviews for past titles. Books fill the offices of the small three-story building. Clothbound volumes decades old press up against colorful editions published this year. Jacket covers hang on the walls...
And following trends that are emerging in the rest of the industry, the Press has moved to the Internet to encourage potential readers to return to books. The Press now has a blog and a Facebook.com page. Traffic is still minimal: the blog averages about 200 hits a day. Harvard...
Turned out the Mitchells, and their customers, got their money's worth. The special kick of Green Door, for the millions of young marrieds and college kids who make it a smash, is the image of a nice young lady submitting to, or demanding, some extravagant sexual attention. The minimal...
But with LILOs, business plans are an afterthought because you can try your idea first at minimal expense, without persuading others to buy in. Or, as Joi Ito, another well-known tech investor, told me recently, "the cost of mapping it is almost higher than the cost of trying it...
“Millennium Approaches”—the first part of Tony Kushner’s Pulitzer Prize and Tony Award winning play “Angels in America”—has the potential to be performed either as a riveting commentary on the...