Word: minimart
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Dates: during 1992-1992
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Reidy's minicart sold mostly by word of mouth until he found the right check-out line at last year's International Gift Fair in New York. Maybe you can't take it to a minimart, but with a plastic liner, the chrome-plated version can be used as a wine cooler, a salad bowl or even a purse. Reidy says some Rolls-Royce dealers give the 24-carat gold-plated model to upscale Santas, who use it to deliver a set of car keys. Sales so far: 15,000. If you can afford it, check...
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