Word: miniparks
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...active response was by Young & Rubicam (Oct. 24), which urged citizens to help construct play areas in ghettos and reminded everyone that little parks can be built even with nickels. To date, the ad has brought in $26,000, of which $16,000 will immediately be spent for a minipark in the heart of Harlem. Contributors ranged from a foundation that gave $7,000 to schoolchildren who sent their nickels-and pennies too. "We are a class in Marshfield," read one covering letter, "and we are contributing $1.84 for the park in Harlem...
Incongruous as a lemonade stand in Death Valley and just as refreshing, a wee minipark opened on East 53rd Street in Manhattan amidst the jam-packed office buildings, hotels and stores. Donated to the city just for the joy of it by CBS Board Chairman William S. Paley, 65, it is only 42 ft. wide and 100 ft. deep, yet Paley Park offers pooped passers-by a respite at little white tables and chairs in a setting of geraniums, honey locust trees, and a 20-ft. waterfall whose roar all but drowns out the yowl of city traffic. Paley opened...
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