Word: miniprogram
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Dates: during 1960-1969
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Greenwood's miniprogram is televised over KSTP in Minneapolis and WDSM in Duluth during the network break in Meet the Press. Called Comment Capsule, it consists of a film interview with a different guest each week. A crewcut, slow-talking fellow, Greenwood, 36, is introduced as the president of the Midwest Federal Savings and Loan Association, but the plug in his "noncommercial commercial" ends there. The real pitchman is the week's visitor, for Greenwood never interrupts nor asks any discomfiting questions. All he does is get the guest started...
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