Word: minis
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Dates: during 1960-1969
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When the U.S. Navy launched its Mobile Riverine Force in South Viet Nam's canal-laced Mekong Delta, it soon became obvious that servicing the mini-flotilla was a maxi-headache. Riverine's little boats would slip into the maze of marshlands for long patrols, far from the medical and military aid of the mother ship anchored in one of the larger rivers. The most obvious means of supply was by helicopter, but most of the Delta is too wet and soft to support the weight of a chopper...
Landing on the makeshift "flight deck" is a ticklish operation demanding split-second timing by pilot and boat crew. As a UH-1 chopper hovers over the mini-carrier, the landing area is invisible to the pilot, who must rely on hand signals from one of the boat's seven-man crew. Meanwhile, the boat's captain maneuvers his vessel under the skids of the descending helicopter. The air-sea mating has become a smooth routine. In more than 2,000 landings, there has yet to be a serious mishap...
...only wear turtlenecks but also sport luxuriant beards and mustaches. At Ealing Corp., a learning-systems and optics company in Cambridge, Mass., President Paul D. Grindle thinks nothing of going to work wearing shimmering green slacks with a red silk shirt, welcomes similar flamboyance in his employees. "The mini-er the better," he says. "People seem snappier, jazzier and zippier when dressed in mod styles...
Also up in the air about taxes last week were Britain's legions of mini-skirted mods. British sales taxes include a 121% levy on purchases of adult clothing, but the regulations exempt children's wear. And the thigh-high miniskirts fall short of the maxi 24-in. waist-to-hem length that is bureaucratically considered the beginning of adult size. So up to now the mods have had to pay no taxes when they bought skirts. Aware that it is thus losing pounds and pounds of tax money, the government last week was searching...
...that kind of money, the mini-moviemakers command top talent. Frank Sinatra sells Budweiser beer. Sid Caesar does a comedy routine for Sperry Rand, while Jose Ferrer supplies the voice-over continuity. Edward G. Robinson poured for Maxwell House coffee. Jack Benny promotes Texaco gasoline. George Burns puffs El Producto cigars. Sometimes the process is reversible. Actress Barbara Feldon was a sexy slink of a salesgirl for Top Brass hairdressing ("Sic 'em, tiger") before she went big on legit TV as co-star of Get Smart! Pam Austin, the original Dodge girl, is now a member of the cast...