Word: minis
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Dates: during 1980-1989
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...biggest blow came last week, when Chrysler Chairman Lee Iacocca approved a decision to withdraw all 36 of the 30-second ads his company had planned to run on the mini-series, at a cost of more than $6 million. A company statement said the commercials, which have an upbeat "born in America" theme, would be "both inappropriate and of diminished effectiveness" in the context of the program. ABC is trying to sell the time elsewhere, but will force Chrysler to make up the difference for any lost ad revenue. Two other advertisers, General Foods Corp. and Northwestern Mutual ! Life...
...scaring off advertisers and making the network less likely to try other risky ventures. The critics of Amerika, meanwhile, have their own irony to face. The attention they have focused on a program they despise has set the stage for what could be one of TV's highest-rated mini-series since Roots...
...been critical in Fremantle. Murray and his co-designer, John Swarbrick, relied on hours of tank-testing models with Dutch Wizard Peter van Oossanen, who helped develop Australia II. As for Conner, he and his syndicate president, San Diego Businessman Malin Burnham, put together what Burnham calls a "mini-NASA" of more than 20, including aerospace scientists and hydrodynamics researchers. "Having the wrong fit between boat and local weather would have been fatal," explains Design Manager John Marshall. In search of the ideal hull, the team used a computer analysis of wind and wave conditions on the Indian Ocean while...
...fights off a storm of protests against Amerika, its provocative mini- series about a Soviet takeover...
...lingerie departments of the nation's clothing stores these days: racks and racks of short, stiff crinolines flaring out into the aisles. By spring they will be bobbing along the streets, impeding entry into buses and buildings and providing the most radical change in silhouette since the mini and the maxi. Does a woman in the '80s really want to look like a Frisbee? Does she care to be the focus of frank stares every time she sits down? Where on earth, in this era of female liberation and utilitarian dress, did these saucy, sexy, impractical throwbacks come from...