Word: minis
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...days after Lemmon died, Game Show Network aired a marathon of his little-seen 1950s appearances on What's My Line? Amid the garish capitalist thunderdomes of today's prime-time game shows, seeing an urbane Lemmon and publisher Bennett Cerf trade quips in tuxes was a mini-lesson in changed American mores. "There was a real New York sophistication and wit in game shows then," says GSN president Rich Cronin. Likewise, watching the network's reruns of the post-sexual revolution yet pre-feminist Newlywed Game--the Stepfordized housewives talking about mixing their husbands' after-work cocktails, the jokes...
...fact, it was petrol - rationed and costly in late-'50s England - that motivated the old British Motor Corp. (BMC) to develop the first Mini. Its popularity among the minor royals and pop stars in Swinging '60s London gave the Mini cachet; at its peak it was among Britain's best-selling cars. "It was classy because it was classless, stylish because it wasn't styled," says Brian...
...Laban, author of The Mini: 40 Years of Fun. Laban raves about the new incarnation: "It captures the spirit of the original, but has a character...
...While BMW says it wants this car to be seen as a fun drive, it doesn't want ownership of the Mini to be considered a fashion statement...
...says, "who knows how it might turn out?" Executives also say critics have failed to recognize that MG Rover is a far different company from the one that seemed destined for the trash heap 14 months ago. Under BMW, Rover Group also included two other loss-making brands: the Mini, which BMW kept, and Land Rover, which was sold to Ford. And more than half of 1999's losses came from expenses that no longer exist, including interest on loans, loss-making fleet and overseas sales, and the costs of maintaining a workforce of about 35,000. Rover workers...