Word: minis
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Watch out, Dallas and Dynasty. Repeating a formula it originated last fall, New England Telephone last week launched two drama-packed TV advertising mini- series that could almost pass for prime-time soaps. Last year similar ads sparked a furor. Their novelty attracted attention and a faithful following. But Adweek magazine columnist John Carroll charged they were "overwrought" and handed them the publication's Badvertising Award. Besides, if viewers must cling to the edge of their seats awaiting the next installment, when will they find time to raid the refrigerator...
...this point it's been a kind of educational enterprise in a sense, namely we are being briefed on how things work," says Maher of the body's first meetings, which he describes as a series of "mini-seminars from various budget officers and people who are in charge of space...
Hinz will report to mini-camp May 6-12 to learn the Patriots' system and will start training camp in July...
Although the arboretum sponsors professional symposiums each year and runs mini-courses for adults, which have attracted more than 5,000 people annually during the past three years, programs for grade school students have remained its main educational focus...
...Also expected to fill the rope basket are junior wingmen Tom Chorske (24-17--41) and Peter Hankinson (15-26--41). If Wisconsin has gained a mental edge by handily defeating the Saints, then Minnesota may have a physical advantage after resting sores and bruises over the mini-layoff...