Word: minis
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...racing parlance, this musical has shown "early foot." Breaking out of the gate in April without an official opening, Falsettos has been S.R.O. ever since, and moves to a larger theater in late August. Broadway producers have lined the aisles, and, at 29, Composer-Lyricist William Finn is a mini-celebrity...
...past ten years or so, the fledgling industry has jumped from a mere handful of warehouses to more than 3,500 buildings, many of them in the fast growing Sunbelt. Though 85% of all mini-warehouses are still little more than mom-and-pop operations, often owned and managed by retired couples seeking to supplement their pension income, big money is now moving...
...units to inventive uses. A New Mexico manager discovered a user who regularly drove his girlfriend and his Cadillac into his roomy cubicle. The manager had to inform him that love in the warehouse was not allowed. In Altamonte Springs, Fla., police arrested a tenant who was using a mini-warehouse cubicle to grow 364 potted marijuana plants under fluorescent lighting. Perhaps the sneakiest case of all was a Los Angeles woman who made daily trips to her cubicle with new pieces of furniture. When asked by the manager what her purpose was, she explained that she was planning...
Since 1978, when Silverman went to NBC after spectacular success as a programming wiz at the other two networks, his failures had come as fast and furiously as they might in a mini-series based on the story of Job. Prime time at NBC was a gutted ghetto, its Nielsen rating for the past season an anemic 16.6, compared with 19.8 for CBS and 18.2 for ABC. Daytime programming, where big money is made to the sound of soap-opera sighs and game-show squeals, was in even worse shape: of 22 daytime shows on the three networks...
...people-himself included -believed he could reverse the tailspin with little more than some savvy program shuffling. But there were few winners to shuffle, and no Dallas-size megabits that can help a network vault from third place to first. Says Ethel Winant, Silverman's vice president of mini-series and novels-for-TV: "You can't snap your fingers and change the schedule. It takes a long time to develop a show, make a show, promote it and build an audience. Fred didn't know how hard it would be-and neither did the people...