Word: minis
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...including many whose most pressing known mathematical need is the totaling of bridge scores. Originally marketed mostly by office-equipment firms, the electronic gadgets are now found in countless department stores, photo marts, gift shops and other mass retail outlets. No fewer than 50 U.S. firms have started making mini-calculators, which perform the four standard mathematical functions instantaneously, yet are small enough to fit inside a man's suitcoat pocket. But lately manufacturers and retailers trying to cash in on the calculator craze have found themselves drawn into a price war that may leave some of the industry...
...keeps his in the cockpit to reckon flight times. But the calculators became a sales sizzler only when general consumers, once again proving their fascination with small electronic gadgetry, decided that they would also make handy checkbook balancers, income tax figurers and math-course timesavers. About half a million mini-calculators have been sold in the past year, and the total is expected to grow to 3,000,000 units...
...such big suppliers, Texas Instruments and North American Rockwell, recently introduced their own mini-calculator models. Other giants already in the field include Litton Industries and Hewlett-Packard. As a result of such gathering competition, the stock prices of some of the smaller pioneers, notably Bowmar Instrument and Eldorado Electrodata Corp., have dropped, even though their current profits are actually climbing...
This is the week for Restic's men. The offense must prove that its BU performance was no fluke, and the defensive secondary, despite last week's mini renaissance, must be tougher dudes than they have been so far. If not, New York's gonna be a lonely town...
...last of journalism's curse, the deadline. As if illustrating his own theory of the life force, Shaw hurled himself into writing plays. Man and Superman, Caesar and Cleopatra and Major Barbara are among the choicest products of these years. At their dashing best, the letters read like mini-prefaces to the plays, minor skirmishes in the battle against the bourgeois that was the avowed essence of Shaw's art. Shaw laid down doctrine to his correspondents-who included Tolstoy, Strindberg and Mark Twain-like an Irish pope with a megaphone...