Word: miniskirt
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...changes under its imaginative editor in chief, Willie Morris. And as each magazine continues to break away from old patterns, comparisons are made. Partly because Morris is highly visible on the New York scene and partly because Harper's looks more daring (lots of leg and very little miniskirt in a Women's Lib cover last February), many people in the publishing business regard Harper's as the "hotter" book. But if "hot" means popular with advertisers, the Atlantic has more Fahrenheit. Including the October issue, the Atlantic has carried 444 pages of ads this year...
From then on, WWD relentlessly pushed the midi. In stories, gossip items and pictures, it pounded the theme: "The whole look of American women will now change, and die-hard miniskirt adherents are going to be out in the fashion cold." In Rome, Fairchild photographers found "Longuette Thoroughbreds" at a horse show. In London, they spotted "Longuette Birds" and "Sportive Longuettes." Back in the U.S., the paper claimed that executives along Manhattan's Seventh Avenue, the central
...year were established, mainly to cover costs of petitions and bumper stickers like the one already being printed in shocking pink and shocking language: UP YOUR MIDI. "We're not going to let them pull the wool over our legs as well as our eyes," says Mrs. Hutner, miniskirt flashing. "Women aren't going to be sheep any more." Sheepishly, L.A. Mayor Sam Yorty agreed to celebrate this week as POOFF week, with booths for petition signing set up in front of the city's major department stores and restaurants. Besieged by enough petitions, Mrs. Hutner feels...
...battle over hemline height for 1970. Her attire delighted U.S. manufacturers, designers and women's publications already committed to following the French Longuette look, which was emphasized at the Paris show in January. It dismayed strong-willed women and Seventh Avenue manufacturers still loyal to the miniskirt. For what better advertisement for the midi or Le Long Look than France's long first lady...
...Miniskirt and Kimono...