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Word: minitax (lookup in dictionary) (lookup stats)
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...them half empty or near bankruptcy, in a plan to provide cheap vacation tours. His Hotel Plan, which offered eight-day, all-expense holidays for as little as $45, caught on quickly, bailed the hotels out, and last year grossed $6,000,000. In 1951 the Migros cooperative organized "Minitax," which runs a fleet of small blue taxis in Zurich, Lucerne, Lausanne and Geneva, charges fares 30% lower than usual rates. Last summer Migros bought the Turissia sewing-machine factory, cut prices about 13% and has since doubled output. Migros also provides evening schools for adults, runs a book club...

Author: /time Magazine | Title: BUSINESS ABROAD: The Swiss Family Migros | 8/9/1954 | See Source »

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