Word: minitrend
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...example: say you've got a million little rag dolls you want to unload, but they've taken up permanent residence in the warehouse. A couple of people buy a few, and you've got a minitrend. You publicize your minitrend in the industry press, and more people start buying. Time magazine hears about it and puts in on the front cover, and bang, housewives are duking it out in the aisles to get your product. Net result: Cabbage Patch Dolls...
...Amazing Grace seems part of a minitrend toward the archaic on the charts. Cat Stevens' Morning Has Broken (No. 8) is an old English school hymn. Todd Rundgren's I Saw the Light (No. 16) is a traditional and familiar gospel song. For the ultimate reach into the past, ex-Beatle Paul McCartney's next hit may be the recording he has just made of Mary Had a Little Lamb...
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