Word: minitrend
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Dates: during 1980-1989
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...example: say you've got a million little rag dolls you want to unload, but they've taken up permanent residence in the warehouse. A couple of people buy a few, and you've got a minitrend. You publicize your minitrend in the industry press, and more people start buying. Time magazine hears about it and puts in on the front cover, and bang, housewives are duking it out in the aisles to get your product. Net result: Cabbage Patch Dolls...
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