Word: minitruck
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Dates: during 1979-1979
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...memo suggests that Ford might increase profits by loading well-selling models like the subcompact Fiesta and Courier minitruck with expensive options that customers would be forced to accept, and putting on less costly tires. Ford is also attacking internal costs by cutting executive business travel by 50% and symbolically dropping free coffee at company business events and eliminating all magazine subscriptions...
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