Word: minivan
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Dates: during 1990-1999
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...Chrysler culture that evolved in the '90s--a creative collection of industry renegades held in check by Eaton--was spectacularly unsuited for this European model of management. Eaton shaped a team of hotshots led by product wizards Bob Lutz and Francois Castaing. In addition to inventing the minivan and sport-utility vehicle, categories that are such profit machines today, Chrysler's designers proved with models like the Viper and the Prowler that cars don't have to be boring...
Your next Chrysler may not be a Mercedes, but chances are it will share some of the same blood. Early this year the two sides established an automotive-strategy group that is already coming up with new products. Plans for a Mercedes minivan have been canceled. Yet the group has commissioned at least one new minivan-like vehicle, to be built probably by Mercedes, and a Chrysler car that will be marketed in Europe against Volkswagen's successful Golf. Both products are being designed with input from both Stuttgart and Auburn Hills. Marketers Holden and Zetsche insist that brand identities...
...would ever hold. Consider: a few weeks ago, a mysterious bidder paid $3 million to the guy who auctioned off home-run ball No. 70. I don't mean to pick on Forneris. Giving up the baseball was an honorable gesture. And he did get some fame, a minivan and McGwire stuff worth maybe $5,000. But the way he gave away the ball dramatizes several personal-finance sins that we all commit...
...Iacocca, father of the Mustang and the minivan, the impresario who engineered one of the most audacious corporate comebacks in capitalist history, left Detroit with a historic legacy. But no sooner had the Chrysler chairman stepped down in 1992 than the wheels began to fall off. His third marriage disintegrated. His 1995 partnering with Las Vegas financier Kirk Kerkorian in an abortive bid to take over Chrysler ended in a fiasco of lawsuits, not to mention accusations of treachery and avarice by his former colleagues...
...Bike has neither Mustang pizazz nor minivan practicality, but it sure will turn heads at the mall. Designed by an assemblage of talent, including Harald Belker, who gave Hollywood the Batmobile, the two-wheeler is a mountain bike with an ignition on the handlebars. Just turn the key, and it will carry you about 20 miles between charges (at any 110-volt outlet)--unless, that is, you're not too lazy to pedal, in which case it'll take you as far as you want to go. The sticker price...