Word: minivan
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Dates: during 1990-1999
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Indeed, the luxury movement represents the industry's first significant market shift since the introduction of the minivan and the Jeep Grand Cherokee in the mid-1980s. And it suggests that the old model developed by General Motors' Alfred P. Sloan in the early 1920s, which sliced the industry into carefully graded segments and moved consumers up as their income rose, may be headed for extinction. Instead, as automakers lavish more and more attention on a narrower, wealthier band of consumer, the U.S. is moving to a more European marketing model built around sales of luxury cars to the affluent...
Detroit's wheels see the past as prologue. "We went through this period where you couldn't tell products apart," says Tom Gale, DaimlerChrysler's design chief, whose latest offering is the snazzy Chrysler PT Cruiser, a cross between a minivan and a 1930s roadster. "Now we're finally starting to see a little more identity." Isn't it nice...
...addition to the usual Burger King tie-in, Lincoln Mercury is running commercials that promote both the film and a new minivan. The movie's sound track includes a spectrum of old and new hipsters: Busta Rhymes and Iggy Pop, Lisa Loeb and Lou Rawls, Beck and DEVO (whose co-begetter, Mark Mothersbaugh, wrote the film's score). There is also The Rugrats Movie itself, a knowing festival of pop-cultural citations, evocations and plain old rip-offs. Says Albie Hecht of Nickelodeon, which conducted "parent-focused research" to broaden the project's salability: "We worked hard to make sure...
...haven't stumbled upon one of those places in the minivan, children strapped in behind you in those church pews--or maybe in a roadster, top down, the wind laughing through the sparse seedlings of your new plug-a-rug--and wondered how a nowhere burg like Dalton, Ga., comes to carpet the planet. Or how a look-fast town, a highway blur, becomes the Garlic Capital (Gilroy, Calif.) or the Storm-Watching Capital (Bandon, Ore.) of the universe (or so they claim...
...sounds, given the stylistic differences between Mercedes and Chryslers, one half of the company can help the other half design cars. For example, it's no secret that Mercedes badly wants a minivan for Europe. Chrysler, with 15 years' expertise in that market, could co-design a platform for a luxurious minivan that its partner could sell in Europe, saving money and adding sales. "They had a minivan going that they won't do now," says Eaton. That is only one of many planned savings, he says, "but we don't want to talk about our product plans right...