Word: minivan
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Dates: during 2000-2009
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...When BMW launched new models in China last year, it tried mobile-video ads as well as downloadable screen "wallpaper" and ringtones. "The click-through rates were unbelievable," says BMW marketing manager Alan Yang. "It's the most effective brand-building tool we've tried." To promote its bB minivan in Japan, Toyota offered concert tickets to those who took snapshots of the vehicle with camera phones. For the World Cup, Adidas fielded a game that allowed players to pimp digital sneakers on their handsets...
Nissan entered a new segment with the Titan full-size pickup truck, top, and went for coolness with the Quest minivan. Both models have sold poorly this year and dinged Nissan's reputation for quality and stylish design
Like many other manufacturers attempting a comeback, VW is engineering a revamp that involves both new products and cost cutting. At the Los Angeles auto show in December, the company is expected to unveil a small SUV called the Tiguan, due in 2008. A minivan, to be built in partnership with Chrysler, is also planned for 2008. There's even talk of importing another retro favorite, the Scirocco, which is being revived in Europe. VW aims to double sales in the U.S. over the next five to six years. "If we're going to be a global player, we have...
...road grew lonelier and more ominous. In two places, large craters, perhaps 20 feet deep, almost completely blocked the highway south. The turquoise blue, postcard scene of the Mediterranean to our right was shattered by the churned black earth around the lips of the craters. Near one, a minivan had crashed into a telephone poll. Inside the other, down the road, someone's car, a red Toyota, I think, looked like it had fallen inside, almost as if it had been carelessly tossed aside like...
...doughy-faced woman wags her finger at us again with a smile, “Don’t hitchhike. It’s dangerous! Never again!” she says.“Never again,” we nod. As the minivan pulls away, the passenger is still wagging her finger out the window.“So easy,” I say with shock. “So easy!” Simon exclaims. “We’re hitchhiking to the beach next weekend.” “Definitely...