Word: minivans
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Dates: during 1980-1989
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...precautions were all for naught. As Heineken was leaving his office early one evening last week, three masked men suddenly jumped on him and dragged him toward an orange Peugeot minivan. When Chauffeur Ab Doderer, 57, leaped out of his bulletproof Cadillac to save his boss, he too was beaten and abducted. Coolly following a well-rehearsed plan, the criminals whizzed through downtown Amsterdam, switched to a Citroen getaway car and vanished into the night. Police later discovered bloodstains on the deserted van and two Uzi submachine guns near...
...This month it brought out its Chrysler Laser XE ($10,960)-Dodge Daytona sports cars, developed at a cost of $270 million to compete with classy imports like the Toyota Supra and the Mazda RX7. Early next year the company will begin full production of the first U.S.-made minivan. The front-wheel-drive vehicle, developed by Chrysler at a cost of $600 million, will sell for about $9,000, has room for seven passengers and fits into a standard garage...
...knock-off of the $40,000 two-seat Mercedes-Benz 380 SL that Chrysler has code-named the SL and will sell for about half the price. He is wagering an enormous amount, $700 million, that he can rekindle buyer interest in vans (see box). Chrysler claims the hybrid minivan will be as revolutionary as the Mustang...
...creations, set to appear in showrooms next January as the Plymouth Voyager and Dodge Caravan are not pretty but they should be practical. The Voyager/Caravan will combine the were boxy rump of a van with the the truncated front end of a car. Known in automotive circles as a minivan, it was designed for people who want something smaller than a van make and bigger than a station wagon. Though comparatively squat nomads (more than a foot less in height than most vans) , it can carry a load of 1,200 lbs., only 100 lbs. less than standard models...
General Motors and Ford are working on minivans of their own, but neither company will have a model out before late 1984 at the earliest. With its head start, Chrysler is gearing up to build 180,000 minivans in the 1984 model year. Many industry watchers fear that such plans for an entirely new product are too optimistic. Not so, believes a confident Lee Iacocca. He calls his minivan a "home...