Word: minivans
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Sure, there are Betty people and there are Veronica people. Letterman people and Leno people. PC people and Mac people. Even Bush people and Gore people, as hard as it may be sometimes to figure out the difference. But SUV people and minivan people? That's one distinction that has the entire auto industry scratching its collective head, or more correctly, paying legions of "experts" to ponder the question. Because much of the demographic information of the typical buyer is the same for each vehicle type - fortysomething, married, with kids - marketers of both vehicles have been forced to seek deeper...
HYBRID'S HYBRID Chrysler led the design revolution in the 1990s with streamlined, low-slung road rockets that all but did away with the notion of a hood. For 2025, Bryan Nesbitt, designer of today's PT Cruiser, above, envisions a mix of minivan, sport utility and pickup truck...
...tour of British electronica acts Groove Armada and Faze Action). Every song on Moby's 18-track album Play has been licensed, popping up in ads for the last episode of Party of Five, movies like The Beach and commercials for Nissan's Altima sedan and Quest minivan. Donna Karan's DKNY label plans to use deejay John Digweed's song Heaven Scent to promote a fragrance with the same name...
...Mickey Mouse jingle is sounding again at station 121R on the Shanghai General Motors assembly line. The procession of semiassembled cars and minivans halts, and workers start frantically pulling off an exhaust pipe from a blue minivan. Dennis Dougherty, GM's man in charge of manufacturing, is watching the process apprehensively from 50 yds. away. Blue-uniformed Chinese engineers come running to help. But Dougherty doesn't move. Two minutes later, Mickey Mouse stops, the line starts moving again...and Dougherty's expression relaxes...
...work it has. In its first year of production last year SGM sold 20,000 Buick Century sedans--more than double the target--and declared a $75 million profit. In addition to the original model, the company has launched two new vehicles, including a minivan, which goes on sale this week, only five months after the plant geared up production for it. There have been plenty of problems and more than a few Mickey Mouse alarms along the way, but the auto plant has become a textbook example of how a joint venture in China can succeed--as well...