Word: minks
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Dates: during 1940-1949
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...mother, sold twlve-foot trees at $1 retail, to "make Christians out of Christmas-tree dealers," he explained. He had sold 50,000 trees wholesale, and figured that within a few years he would be selling 100,000 a year. Following precept with example, Elliott & wife Faye (in a mink coat and jodhpurs) juiced up the sales by doing some hawking in person-and got rid of 500 trees...
...Manhattan, Gimbels was doing a good business in grand pianos and $4,000 mink coats. Cartier was having no trouble selling superexpensive jewelry. Example: a three-strand diamond necklace with matching earrings for $29,000. Capehart de luxe record players were in demand at $1,595. Many a shopper took expensive Lionel electric trains ($22.50 to $75) in preference to cheaper sets. Everywhere, luxury items vanished rapidly from store counters...
...Take chances and play it safe, get on the right side of people and knock their heads in if they get in your way, and above all get the breaks," is Clark's formula for the quickest method of raising coin enough to buy mink spats and diamond stickpins...
...another vacation, were met by 50-odd reporters and cameramen, but refused to be stampeded. Said the Duke: the wedding-invitation thing was "purely personal and a family matter." The Duchess-in navy blue coachman suit with a compromise-length coat, a blue-and-brown turban, beige gloves, a mink fur piece, a pearl necklace -answered the other big question quite frankly. She thought that "people should wear skirts at the length most becoming...
ERMINE WINS, MINK 2ND IN MET OPEN, headlined a who-wore-what story in the tabloid Mirror. Newsmen blinked at luscious Lucius Beebe, one of their alumni, who spent the whole evening at the bar with a pint-sized companion, both wearing silk hats. No really well-dressed man, sniffed Hearstling Cholly Knickerbocker, would wear a top hat with a dinner jacket...