Word: minks
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Dates: during 1950-1959
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...Belgium lynx. As burned buyers learned to fear the fur, the trend to suburban living-with its more casual dress-trimmed the market more. Women also became choosier. Many passed up muskrat, squirrel, and other less expensive furs for good cloth coats-or waited until they could afford mink. By 1953 fur sales were scraping bottom at $250 million...
Trimmings Everywhere. On its own, the industry is making a big effort to promote its products. On the theory that the more fur that is seen, the more will be bought, the industry is encouraging the wide use of fur on things other than coats. There are mink-trimmed golf tees (three for $1), a $2,045 sofa bed with pillows upholstered in mink, mink-covered highball coasters (for hostesses who wish to be "dripping in mink"), and even a telephone slip cover of mink...
...most popular dolls are expected to be Ideal's modernized Shirley Temple doll ($12.50), which nostalgic young mothers will have to explain to their daughters, and Miss Revlon ($2.98), a doll that can be outfitted with costumes ranging from a $1 smock to a fancy $250 mink coat. The little homemaker will find the appurtenances of the wonderful world of dolls more realistic than ever: from France comes an nin. metal shower ($9.95) that uses water, and from Japan a stove-and-sink combination ($3.95) with a burner that lights up and a tap that runs water...
...bedlam of bids as 18 green-uniformed bid callers and four assistant auctioneers tried to keep up with the rush that shot the price in 2 min. 15 sec. from a $15,000 opener to a Vuillard world record of $70,000. To the consternation of the mink-coated main-salesroom elite, the loudspeaker bids from lesser collectors relegated to the TV sets kept right up with the big money...
...soon modeling size tens in the garment center as well, with half the members of the garment trade making very forward passes. But she straight-arms them one and all, and overeager professors too; and after one near slip because of temporary despondency, she finds that the offers of mink stoles are changing into proposals of marriage...