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Craig Hanson is up. The red ball rolls across the dirt. Hanson, 31, a financial adviser in Minneapolis, Minn., runs forward, kicking the ball into the outfield where an adept fielder snags it. But the throw is too late to prevent base runner Anthony Aderhold, 26, an engineer, from crossing home plate and lifting his team, the Ball Whackers, to victory. Yes, the recess game of everyone's childhood is piquing the interest of adults. The World Adult Kickball Association has more than 300 teams in 10 cities catering to more than 10,000 players. And the Midwest Unconventional Sports...

Author: /time Magazine | Title: Getting A Kick Out Of A Childhood Sport | 9/22/2003 | See Source »

...borders in a defensive manner, as other nations do, but the commitment of U.S. troops around the world has empire written all over it. What, exactly, are we "protecting" in other people's sovereign lands, and why are we so hated for our efforts? MAGGIE K. GREENBRANCH Minneapolis, Minn...

Author: /time Magazine | Title: Letters: Sep. 22, 2003 | 9/22/2003 | See Source »

...plant, staff and equipment? Not anymore. That obsolete approach would reduce the bottom line and--oh, yeah--executive bonuses. We'll all just have to learn to do more with less. More candles, water jugs and anxiety. Fewer comfortable homes, less safe food and hope. CHRIS SMITH Minnetonka, Minn...

Author: /time Magazine | Title: Letters: Sep. 15, 2003 | 9/15/2003 | See Source »

...Garrison, speak for yourself. Ventura was elected by the people. He was a welcome change from "politics as usual." Maybe Arnold is just what California needs. JOHN HURLA Park Rapids, Minn...

Author: /time Magazine | Title: Letters: Sep. 15, 2003 | 9/15/2003 | See Source »

...form could easily prefer Vogue magazine to Latina. "Not only is the world less homogeneous today, but even in the past, we assumed the world was more homogeneous than it actually was," says John Karlson, senior vice president of strategic development at Martin/Williams, an advertising agency based in Minneapolis, Minn. "People's identities are much more wrapped up in their hobbies, sports teams, political affiliations and attitudes toward the media, which radically affects the way marketers should approach them. If you don't go way beyond demographics and bring deeper insight into marketing, you're not doing your...

Author: /time Magazine | Title: Marketing: Sell It to the Psyche | 9/15/2003 | See Source »

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